Saturday, May 20th
241 Center St., 5th floor, New York, NY
Having participated in the birth of thousands of digital and omni-channel products, services, sites, apps, environments, etc. two common challenges persist even in 2017! 1. The Discovery phase gets “skipped” so who the most likely audience is and what the key drivers for engagement are get replaced with ASSUME, BUILD…TEST. 2. Each channel gets its own experience as it lives in a separate silo in a company. While customers touch many channels, each delivers a different experience.
Sound familiar? This is what companies need TO AVOID to get to market faster, smarter, and with a clear, consistent vision for success. When this happens, business, brand, and customer goals align. This talk will focus on strategies for effective discovery that engage all key stakeholders and prospective customers. What this looks like from a customer’s perspective – every touchpoint works in tandem to engage, delight and retain.
Blind Spots, or Bright Spots? Unlocking Opportunities By
Designing In Context
Understanding design means understanding what space exists between stimuli and response across every interaction, as knowing the human in these transactions is more critical than ever before. Attention is already at a deficit at home and at work. Context switching is reaching an alarmingly high rate just as companies are struggling more than ever to meet actual human need.
Seeing blind spots as bright spots can change how we think about and approach the practices we follow each day. This closing keynote will share actionable takeaways around unlocking opportunities by designing in context for you to apply in your next interview, workshop, pitch, or readout. It will also include case studies that offer some recon on how others tackle these topics.
CEO, Sachs Insights
Director of Product Design, Condé Nast
Director of UX, EPAM
User Research Consultant
Director of User Experience, EPAM
Manager, User Research,
UX Researcher, Etsy
VP Marketing & Strategy,